Typography: Vectoria Nova

Software: Illustrator

Design Problem: Design a full character set A to Z

Target Audience: People interested in using a font

Background: I wanted to make a thick geometric grid-based typeface that felt retro but also futuristic.

Design Process: I started off my designs by making sketches on grid paper. I wanted to make the letters using the same size squares. I tried out a lot of various designs on paper to see which direction I wanted to go in, and from there, I tested out which designs worked best in Illustrator. I continued making refinements in Illustrator until my font really started to take shape. In the end, my font was leaning more towards bold blocks that have a very distinct Brutalist, monolithic, and retro-futuristic feeling.

Design Solution: I designed a font that feels bold, modular, and architectural.

Process Images

Mockups

Concrete Sculpture in Los Angeles sitting park

Board Game

Construction Equipment Company

Book Front Cover

Energy Drink

Billboard for the 2026 Volkswagen ID. Buzz

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Ad Campaign: Subaru