Published Designs: Tuttle Publishing
Email Campaigns
I designed graphics advertising Tuttle Publishing titles for email campaigns the company representative team shared with accounts.
Amazon A+ Content
I designed Amazon A+ content pages for 58 Tuttle Publishing titles, consisting of promotional copy and visual assets, for book listings on Amazon.com.
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Trade Newsletters
I designed Trade Newsletters for Tuttle Publishing titles that I sent out to large audience groups.
Rights Newsletters
I designed Rights Newsletters for Tuttle Publishing titles with foreign rights available that I sent out to large audience groups.
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Product Photography
I designed Amazon A+ content pages for 58 Tuttle Publishing titles, consisting of promotional copy and visual assets, for book listings on Amazon.com.
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Design Process
Software: Canva Graphic Design
Design Problem: Create Amazon A+ Content for Tuttle Publishing Titles
Target Audience: Amazon shoppers interested in Tuttle Publishing
Background: Tuttle Publishing is a leading international publisher specializing in English-language books focused on Asian culture, language, and the arts.
Amazon A+ Content is a tool that lets publishers upgrade their standard product descriptions with images, custom text layouts, and comparison charts. It helps increase customer trust and sales conversion rates. This content is located on each of the title’s Amazon pages in a section called “From the Publisher”.
Design Process: I was given a list of the titles that needed Amazon A+ Content. I would then take a look at the book, taking into account important topics and images that I would need to include in the content. I would use elements from the book, such as images, pages, and quotes, to cohesively design the content in a way that represents the book. Finally, I would add in ancillaries at the bottom of the content to show the consumer other similar and popular Tuttle Publishing titles.
Design Solution: I created Amazon A+ content for 58 titles that continue to increase sales today.